SEO & Local Rankings – 299% Growth in Organic Traffic & Higher Conversions

The Results: More Patients, Higher Rankings, and Stronger Digital Presence

299%
Increase in Organic Website Traffic
(Immediately after the website redesign)
TOP 3
Top 3 Rankings for 19 High-Value Keywords
(Dominating key search terms that drive new patient inquiries)
92%
SEO Performance Score
(Ensuring technical excellence and search engine visibility)
154%
Increase in Google Review Generation Rate
(Driving trust and reputation improvement)
33
Featured Snippets & SERP Features Captured
(Positioning the clinic as a trusted source of information)
SEO
SEO-Optimized Content That Converts, Not Just Ranks
(Targeting high-intent searches that lead to appointments)
graph showing traffic growth on site
graph for seo keywords
The SEO Challenge
Our Approach

Why Most Dental Clinics Fail to Rank on Google

Simply listing services like crowns, bridges, and cleanings isn’t enough to rank well on Google. Every clinic offers the same set of services, making it difficult to stand out.

Yet, most dental websites fail where it matters:

Generic Content Doesn’t Work Anymore – AI has made content generation easy, flooding the web with low-value, templated articles. If a blog post can be answered in one sentence, Google Gemini, ChatGPT, or other AI search assistants will serve the answer instantly—meaning users never even visit your website.
SEO is More Than Just Keywords – Many agencies rely on outdated SEO practices, stuffing content with generic keywords rather than understanding user intent and crafting valuable, experience-driven content.
Local Search is About Trust & Relevance – Patients in Calgary aren’t just searching for “best dentist.” They’re asking:
Ineffective structure: Content fails to convert visitors into patients.

The key is not just ranking for broad dental terms but dominating high-intent, location-based searches that bring in real patients.

A Data-Driven, Competitive SEO Strategy

Unlike generic SEO agencies that rely on AI-generated content, we built a high-performance, locally optimized SEO strategy that focuses on real patient needs, search intent, and technical best practices.

Technical SEO: Laying the Foundation for Search Success

Before creating any content, we ensured that the website met all the technical SEO requirements Google prioritizes:

Structured Site Architecture – A clean, logical page structure that improves user experience and search engine crawlability.
Optimized Local Search Presence – Enhanced local search visibility with structured data and indexing techniques.
Mobile & Page Speed Optimization – Ensuring a seamless, fast-loading experience for mobile users.

Data-Backed Keyword Research: Ranking for What Matters Most

Rather than targeting broad, ultra-competitive terms, we identified local search opportunities based on patient behavior, search volume, and ranking difficulty.

Top 3 for 19 High-Value Keywords – Critical terms that drive patient conversions.
Page 1 Rankings for 69 Keywords – Capturing valuable traffic in competitive searches.
Total of 312 Keywords Ranked Across Search Results – Expanding the clinic’s digital reach.
We didn’t just chase rankings
we chose keywords that bring in real patients.

High-Quality Content That Ranks & Converts

We designed a content strategy that stands out in an AI-dominated world. Instead of flooding the website with generic blog posts, we prioritized:

Unique, Clinic-Specific Content – AI-generated articles won’t outperform content that incorporates personal experience, insights, and locally relevant information. Our content was written with the clinic’s processes, patient journey, and real-life experiences in mind.
Strategic Blog Topics Backed by Search Intent – We focused on areas where the clinic could truly differentiate itself, such as:
Social Proof Integration: We introduced interactive gadgets on the site to display and capture Google reviews and build credibility.
47%
more new patient bookings over the previous year

Competitive SEO Strategy: Beating Local Competitors

SEO is an ongoing battle for visibility. We didn’t just improve the clinic’s rankings—we outperformed competitors by:

Analyzing Competitor Strategies – We studied top-ranking dental clinics in the surrounding area to identify content gaps, weak points, and opportunities.
Targeting Underserved Search Terms – Instead of competing for oversaturated keywords, we found high-value gaps where the clinic could dominate.
Localized Content Optimization – Hyper-targeted location-based search terms ensured the clinic appeared in searches from relevant areas.

A Winning SEO Strategy Drives Real Patient Growth

Most marketing agencies promise “better rankings.” We deliver higher patient conversions.

299% Organic Traffic Growth in less than a year
Top 3 rankings for high-intent dental searches
Clinically relevant, patient-focused content that converts

If you’re still relying on cookie-cutter SEO strategies and AI-generated content, your website won’t stand out. Google rewards expertise, real-world experience, and valuable content.

Want to dominate local search and attract more patients?
let's talk